A proactive recall assistant that reaches lapsed and overdue patients with personalised, friendly nudges to rebook their hygiene visit, recovering revenue that quietly walks out the door.
Retention & recallThe pain point
Most practices retain only a little over half of their recall patients. For every 10 due for a clean, 3 to 4 simply never come back, and chasing them by hand never happens.
55 to 65%
of eligible recall patients retained on average; the rest lapse
15 to 35%
of inactive patients re-engaged by a well-run multi-touch campaign
How the chatbot solves it
Watches the PMS for patients due or overdue, then runs a warm, personalised multi-touch sequence over SMS and chat. Patients can book, snooze or opt out in one tap, and the further overdue they are, the gentler and more incentive-aware the message.
Flags patients due or 6, 12, 18 months overdue from the PMS.
Uses name, last visit and usual practitioner for a human tone.
One-tap path straight into live availability.
Easy snooze and opt-out keep it friendly, not spammy.
UX interaction diagram
End-to-end flow from PMS detection through outreach to a reactivated booking or graceful exit.
Sample conversation flow
Lapsed patient 7 months overdue, reactivated via SMS recall.
FriendlyBot
Online now
Patient 7 months overdue for hygiene recall
Lapsed patient reactivated + enrolled in reminders
Design interactions that ease the pain
Tone scales with lapse
Gentler, warmer messaging the longer someone has been away.
Personal detail
Name, last visit, practitioner signals a real relationship, not a blast.
One-tap booking
Removes every step between intent and a confirmed slot.
Snooze, not nag
Declining politely re-queues for a sensible later touch.
Clean opt-out
Protects goodwill and meets spam expectations.
Feeds the booking + reminder flows
From use cases 1 and 2.
Success metrics
Reactivation rate
Recall retention
Revenue recovered
Opt-out rate
Sources